Bluewater Photo is a new underwater photography store in Southern California. 

California Diving News
The store is run by underwater photography guide owner Scott Gietler, and veteran underwater photographers Mark Strickland and Todd Winner. The store is founded on the principals of excellent customer service, with a slogan of “we get you what you need, and show you how to use it.”
Bluewater Photo carries inventory from more than a dozen manufacturers. We have gear for every need and budget ranging from inexpensive point and shoot setups for the casual diver to sophisticated DSLR systems for professional use. We also have systems for rent and training, and if we don’t have exactly what you need, we can get it for you, set it up and teach you to use it.
Bluewater Photo plans to be very active in the California diving community, promoting the local dive boats and sites through magazine articles, classes and its workshops.
The store is located at 2501 Wilshire Blvd., Santa Monica, CA, inside Scubahaus, just minutes from the 405 and 10 highways. You can call them at 310-633-5052. It also has a complete online store. 
Further information can be found at www.bluewaterphotostore.com.
Shearwater TERN