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The Chemistry of a Dive Show

I don’t think that many of us pay attention to how we arrive at our opinions, but they’re often built on first impressions. Having been in the scuba business for quite a while I’ve attended many dive shows. I usually attend to be around the industry and catch up with friends, so my perception of consumer shows is more from observing them than from interacting.  And as it turns out, my perception of dive shows for all of these years has missed the point. In […]

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