dema

Same Ol’ New Things

It’s the middle of fall as I sit down to type this piece. As a California diver who works in the sport diving industry this time of year typically means two things to me: right now is when we’re enjoying some of our best local diving conditions, and DEMA, the Diving Equipment and Marketing Association annual trade show.  With regard to local diving, our late fall and early winter water often serves up our best conditions. And this year has been exceptional! We have enjoyed […]

Homecoming to California Diving

I have just returned home from Orlando, Florida‚äîwhere I did not go to Disney World. However, I did attend the annual Diving Equipment Marketing Association (DEMA) trade show. This “wasn’t my first rodeo,” as a DEMA show attendee. I’ve been to this event thirty-some-odd times and it’s easy to fall into the “same show, different year” mindset.  But not this year. At this year’s show I felt a buzz of excitement, on the show floor that I haven’t noticed in a few years. What was […]

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